Hyperstar has launched an AI agent that ranks influencers using sales performance and order data rather than relying primarily on follower counts and views.
SEOUL, South Korea, Nov. 9, 2026, (V SOCIAL MEDIA HOLLYWOOD) — Creator marketing technology company Hyperstar has launched an AI agent designed to help brands select influencers based on their ability to generate sales.
The platform evaluates creators using metrics including actual sales, active follower ratios and sales history. Hyperstar said its system integrates creator selection, outreach, contracting, campaign management and performance measurement into a single workflow.
“We worked with a lot of creators, but right to the end it was hard to know who actually sold anything. The numbers didn't connect to revenue, so we had no choice but to pick creators for the next campaign on gut feeling,” said Euychul Shin, Chief Executive Officer of Hyperstar.
Hyperstar connects order information from eight commerce platforms, including Amazon, Shopify, TikTok Shop, Coupang and Naver Shopping, allowing brands to track revenue generated by individual creator posts.
The company has built a database covering 10 million creators across 133 countries and holds a patent related to its sales-based influencer matching method.
Brands can also use AI assistants including ChatGPT and Claude to request creator recommendations through natural-language prompts, with results ranked using Hyperstar’s sales data.
In a press release, Hyperstar cited internal platform data showing that one creator account with 235,000 followers generated 35 times the sales of another account with 797,000 followers. The company presented the comparison as evidence that audience size alone may not predict sales performance.
The company also reported that a U.S. K-beauty shampoo brand increased revenue by more than tenfold after connecting Amazon order data and selecting creators based on sales performance.
For K-EXPO Mexico in September, Hyperstar recruited 122 local creators over seven weeks. According to the company, the campaign generated 10.8 million cumulative views, while 59 creators posted evidence of attending the event.
Hyperstar operates its own beauty brand, LAB09, which it uses to test campaign strategies and product features.
The company generated $30,000 in revenue last year and reported revenue exceeding 1.1 billion won by October 2026. Hyperstar said 95% of its $1 million revenue target for 2026 had already been secured through contracts and that it had 19 paying customers.
Hyperstar established a Singapore entity in January and is participating in a local acceleration program with Plug and Play beginning in November. The company plans to serve 10 Singapore-based brands by the first half of 2027 and eventually expand its sales-based creator marketing approach into health supplements, home products and pet products.
Hyperstar is a resident company at SVC Seoul, a startup hub in Seoul’s Hongdae area focused on supporting companies pursuing international expansion.
Source: Hyperstar